Over the last few years, we have experienced a lot more usage of digital services, especially after the COVID-19 pandemic spiked. Also, in recent years, we’ve witnessed digital activities becoming a regular part of how we manage our finances. Seeing that digital banking continues to gain momentum, credit unions are noticing the importance of user experience (UX). User Experience is a really important factor that might determine your overall success. Therefore, when designing your website, or when hiring someone to do that for you, make sure it’s designed for usability. People expect technology to follow as closely as possible the same rules as human-to-human interaction. Based on that we decide whether a website is usable and useful. From a design perspective, it’s easy to get caught up in internal quarrels but let’s not forget that at the end of it all, is a person who just wants to get the information they need.
Read below what you should avoid in credit union website design.
Poor Onboarding
It can be said that the first impression is the last impression, especially when it comes to a website. Many clients judge the website on the first impression. Therefore, it’s crucial to have a nice and interactive UX design to lock the users. A good onboarding experience plays a significant role in your credit union’s business. By avoiding complex navigation and UX design mistakes one can achieve the right onboarding impression.
Using Lean, Light Fonts
Lately, the trend has been set on thinner fonts because they look stylish and easy on the eyes. However light typefaces can cause a problem with the UX and contribute to poor readability which might be one of the biggest failures in UX. Sometimes it’s not worth following some trends if your users would pay the consequences. To avoid this mistake it’s probably a good idea to test the website on several devices and screen sizes. Rather than trend-chasing, you should find a combination that works across every display. Balance, right?
No White Spaces
Using every single space on the website for displaying features will have an overwhelming effect on the users. It is important to use the website space wisely and to allow breathing space between the features and elements.
Performance
Maybe the most consequential of all usability issues is a slow-loading website. A slow-loading website will prevent your clients from seeing your content. Many studies show that taking more than 2 seconds to load has a high bounce rate. After the initial 2 seconds, the users choose not to proceed to the website at all.
Not integrating digital and physical channels
Another mistake when designing for UX is not integrating physical channels as the customer experience is still deeply determined by this mode of banking. The website should provide the address, opening times, phone number of the physical financial institution. This will allow clients to have a better experience and will make the whole process of digital banking not intimidating.
Shortage of real-time data
Not providing real-time data can make the user experience scary and not trustworthy. The role of UX in digital banking is demonstrating that the credit union understands the client’s needs and worries. For example, not updating transaction information in real-time can cause users to panic and think there are flaws in your digital banking. Or, if you are not providing sufficient information for successful transactions it can cause users to doubt if they made the transaction at all or fear that there is fraudulent activity on their account.
These above-mentioned bad practices should be avoided at all costs. In order to create an attractive website, your UX design should be designed carefully. The core purpose of a website is to communicate with the users, not to confuse them. If you are in need of a cleaning crew of UX mistakes contact us.
