In 2019, the internet was introduced to Marie Kondo, a Japanese organization consultant. Kondo’s hit Netflix series Tidying Up with Marie Kondo sent people into a decluttering frenzy. While Kondo makes clear that her KonMari Method™ is not minimalism, she has proven that less truly is more.
Even credit union website design can benefit from a minimalistic approach. A minimalistic credit union website design loads faster, is mobile responsive, and is easy to navigate — all which can convert a member visit into a sale.
Faster Load Time
Whitespace, the design principle behind minimalism, is one of the hot design trends for 2020. Using whitespace creates a visual focal point and organizes information on the page.
When designing your credit union website, you should showcase a single product or service rather than presenting everything you offer on your home page. You can do this with one photo or image and minimal text along with a call to action, such as a button hyperlink, that will lead the member to find or request more details.
A Google study found that “as the number of elements—text, titles, images—on a page goes from 400 to 6,000, the probability of conversion drops 95%.”Limiting the number of images, fonts, multimedia files, and other design elements will increase the load time of your credit union website. Not only will a minimalistic credit union website design be faster, but it will also be easier for you to manage and maintain so that you can focus on serving your members.
Mobile Responsiveness
A credit union website designed with minimalism in mind also adapts more effectively to various screen sizes. If a web page contains too many elements or too much text, all that content must fit in the palm of your hand — literally.
Imagine your members having to scroll down endlessly, trying to find the information they need. If they can’t find it immediately, they’ll most likely get frustrated and give up, which might cost you a sale.
According to Google, 67% of users are more likely to do business with a mobile-friendly credit union website. Responsive design means nothing if you overwhelm the user with too much needless content.
Easier Navigation
With a minimalistic credit union website design, your website will be easier to navigate. A survey conducted by Huff Industrial Marketing and KoMarketing found that poor navigation or design ranked fourth in website elements that caused users to leave a website. Half of the respondents answered that poor navigation also reduced the credibility of the business.
By simplifying your credit union website design, your users will not be distracted by clutter. Members will be able to easily navigate each page on your site, ultimately leading to a sales conversion.
Final Words
Minimalism is anything but boring design. In fact, it’s the opposite because it allows you to showcase the best your credit union has to offer your members. A minimalistic credit union website design creates an optimal user experience for your users. CUWebsite™ Services specializes in clean and simple web design with these principles in mind. Our team of designers will set up your website so you can concentrate on the new business it brings in.
