Search engine optimization (SEO) is vital for driving members to your credit union website. In this article, we’re going to focus on on-page SEO and how to maximize its effectiveness to boost your search rankings.
Before we get started, how is on-page SEO different from off-page SEO?
Off-page SEO, which is also known as off-site SEO, refers to all SEO activities outside of your website that can influence your search engine results page rankings (SERPs). This involves your digital promotion or marketing strategies, such as social media, paid online advertising, and local SEO. Off-page SEO also includes links on external websites or pages not affiliated with your credit union that point back to your website.
On-page SEO involves tactics that you build into your credit union website: the site structure, content, title tags, and images. Here are some simple on-page SEO guidelines for how you can improve your SERP rankings for your credit union website.
Site Structure
The site structure of your credit union website is how you organize your site into pages and subpages and how the links function on each page. The organization affects SEO because it allows search engines to understand that the purpose of your site is to provide financial products and services. Search engines accomplish this by “crawling” your site.
For instance, Google’s web crawler Googlebot simulates a member visit on your site. The crawler follows the links on each page, exploring your site and analyzing the data. Google analyzes the compiled data to determine the relevance of each page, its relationship to other pages, and the significance of the page.
Each page should link to the subcategory page (if you have one), the category page, and then the home page. For example, the URL of your Personal Checking Account page might look something like this:
https://www.yourcreditunion.com/personal/checking/personal-free-checking-accounts.
As you can see, the hierarchy should be apparent in the page URL to boost on-Page SEO.
Website Content
The content on your website and each specific web page is the lifeblood of your credit union’s on-page SEO. You should develop your content around relevant SEO keywords and phrases to achieve high SERP rankings. The content consists of all the words, images, and multimedia that form your site.
Title Tags
The title tags are like the headlines to your credit union website content. The title tag, or meta title tag, is the HTML element that indicates the name of the web page.
As a feature of on-page SEO, title tags tell search engine bots what the page is about. Because the search engine displays the title tag in the SERPs, you’ll want to ensure it’s both informative and meaningful to the user to drive him to your credit union website.
Image Alt Text
Alt text is another important component of your credit union website’s content and on-page SEO. Search engine bots crawl your site for alt text, so every image on a web page should have alt text to describes it. To enhance your on-page SEO, you should include keywords in your alt text as much as possible but do so in a natural way. Be careful not to keyword stuff the description so that it’s confusing or meaningless.
Final Words
On-page SEO is an important part of your credit union website. By following these on-page SEO tips for credit unions, you can improve your search rankings and maintain the top spot once you reach it.
As long as you have access to your website content, you can manage your credit union on-page SEO. CUWebsite™ Services provides you with an easy-to-use content management system to give you full control over your on-page SEO. Keep reading our blogs to learn more helpful hints and sign-up for our newsletter for the latest news that will teach you to grow your business.
