The success of your business highly depends on your website. Long gone are the days where you didn’t have to bother about the visual look, the information given, and the level of satisfaction your website provides.
The number one priority for every business is to understand its users and attract them through design. Today we’re going to cover several web design practices to get the user’s attention and increase the level of trust in your work. Hold on tight, and let’s begin!
Table of Contents
Simplicity
Life is full of distractions and complications. Anything that will make your eyes “rest” will lead the process. Less is more.
Many sites are overdesigned. They have too many elements placed randomly on the page with no organization in mind. They overuse colors or misuse color combinations. They use too many or inappropriate fonts or font styles that serve no meaningful purpose.
We cannot memorize chaos. In a world where you must compete for people’s attention, you need to understand this fact.
The key to clarity is simplicity. A well- designed website shines with simplicity, utility, and usability. It allows users to find their way to their final destination naturally with ease.
Familiar Surprise
Visitors to your website project their expectations based on previous internet browsing experiences. Therefore, they will expect you to follow design practices and your site to look like most websites do.
However, similarity is not good for memory. Your goal should be to distinguish yourself from the rest. You can achieve this by adding something specific to your site to make it stand out. Maybe design the upper part of the website a bit differently because that captures your visitors’ attention first.
Uniqueness in the design is not strictly defined. You decide how far your creativity is going to go. Be creative but essentially simple at the same time.
Readability
Effective design isn’t just about the colors and the graphics. Text is another key element of design.
Typography and fonts play an important function because they influence readability. Commonly used fonts, such as Helvetica, Garamond, Times and Lucida, are recognizable and improve readability and comprehension. Readability is also important for search engine optimization.
Too much text, no matter how useful it is, makes for bad design. Use images when possible to break up blocks of text and provide visual interest. Including graphical elements is also a good practice because people memorize visual information.
Consistency
Consistency refers to using the same font size, shape, size of elements, colors throughout the entire site. Take care to make all your web elements work smoothly together. You need to plan and organize in advance to make your design perfect. Then, evaluate what you did and test it with others to see their reactions.
Is your website consistent and memorable? Or is it disorganized?
Mobile-Friendliness
Everything is mobile-focused these days. Don’t miss the opportunity to respond to the ever-growing use of smartphones and smart devices for web browsing. Responsive web design adjusts your site to align with your user’s screen size.
Easy loading and fast response to user requests are other mobile-friendly tactics that you can use to gain an advantage. Otherwise, you’ll lose the battle with your competitors.
The right developers can help design your site to meet the latest technology standards. CUWebsite™ offers quality web design services just for those needs.
Messaging
How does your business differentiate itself from the competition?
What’s your competitive advantage and unique value proposition?
Standing out from the competition is very difficult unless your business solves a specific need or problem and makes others relate to it. Work with your team to identify your key or unique selling points that differentiate your business from the existing market.
Is it your skillset? Is it the number of completed projects? Have you received one or several awards for your work? What about certifications?
Write down everything on paper first and fill in the details later. Communicate who you are, what you do, and why you do it effectively and precisely. You’ll need to communicate the right message effectively to your potential buyers, or they’ll leave your website.
Final Words
When visitors to your website get stuck in the process, they’ll likely become frustrated and become dissatisfied with your brand, lose trust in your services, and refuse to become a buyer, even at a subconscious level.
If you follow these practices, it will be easy for you to create and maintain a good, quality website that is fully functional and has a great aesthetic. Emphasize what matters the most, whether it comes to mobile-friendliness, readability, consistency, simplicity or something else.
If you don’t comply with the rules, you’ll lose out to the competition. Having a clean and user-friendly website is the only way to succeed, so start winning today!
