Once you have an up and running website for your credit union you might think – “phew, that’s over, now I can relax!” Well, not quite. We’re just starting! Your website will always be a work in progress. It is an important piece of your brand and you want to portray your best self online. It’s customary to perform routine maintenance on your significant assets – home, car, share portfolio and the same courtesy should be done with your website as is the face of your business. Your credit union’s website is your tool to attract potential clients, engage with them, and maybe more importantly, retain them in time. All of this may sound too overwhelming, but you can start with these 6 tips to always keep your website up to date.
Backup your files
Backing up your website is imperative to your business. If you don’t do a backup of your website files on a regular basis, all the valuable content you created could go down the drain in a moment. Doing regular backups will guarantee that you will always have a recent copy of your website if something happens. This is not something you should be doing manually, a good website provider should always do regular backups for its clients.
Keep content fresh
You can have first-class design and all the latest technological innovations, but you also must always have fresh content if you want your credit union’s website to be relevant. For example, don’t let Christmas offers stay on your website past New Years’ or let Easter promotions run until summer. High-quality content is the key element that communicates with your clients. Keep your content up to date so clients know how and where to find you and what services and products they can expect you to provide.
Security is important
Security should be your highest priority when you have a credit union website. An uncorrected security vulnerability could lead to your website being hacked and there could be serious legal repercussions and lost trust if a customer’s personal data is stolen. Keeping up with the latest in web security is a mandatory step you should take.
Mobile friendly or mobile-first
Every day more and more people use smartphones and tablets to provide them the information they need when they need it. Mobile is dominating when it comes to website traffic sources. That’s why you should make sure that your website is absolutely optimized for these devices. Having a responsive website that is mobile-friendly allows your clients to comfortably navigate your website and have a great user experience at all times.
Updating your website’s design
The look and feel of your website are one of the most important aspects of your website. If your site looks outdated, clients will leave. In the “now” era, things like difficult navigation is an instant turn-off to clients and in the digital world what is functional now, might be dated in a couple of months. It’s imperative to stay on top of design and UX trends.
Marketing
Keeping your website up to date gives your marketing team room to be creative and push sales. Being present on social media has become crucial for any business. Platforms like Twitter, Facebook, and Instagram allow you to personalize the customer experience, strengthen your brand and get to know your potential clients better. Even if you didn’t initially use your services, following you on social media, allows you to target them with content and stay at the forefront of their minds.
So, if you’re thinking your website could do with a fresh new look and needs an update, try out some of these effective strategies! If you need any further guidance on any of the tasks mentioned in this post, please don’t hesitate to reach out to us. We’re always happy to help.
