Website Design

A study by Epsilon Marketing discovered that 89% of customers are more likely to do business with a financial institution that offers a personalized experience on their bank or credit union website. Unfortunately, only 6% of financial institutions provide a customer-centric website experience. By understanding your customers and their needs, you can create customized content to fortify relationships and increase conversions.

Impactful content builds your credibility and successful customer relationships. You’ll want to include content that presents you as an expert in the industry and not merely as a provider of financial products and services. Developing original content should be your primary method of reaching customers, but you can also refer customers to trusted external sources on related subjects that might not be in your wheelhouse.

In the first of our two-part series about bank website blogs, we discussed how blogging can help you communicate with your customers, educate users, boost your search engine result ranking, and increase sales. Now that you understand the benefits of having a bank blog, we’re going to share some tips for getting started and advice for maintaining readership.

One way to extend your online marketing strategy beyond your bank website is with a blog. In this two-part series, we’re going to examine the advantages of setting up a blog and give you tips for creating and maintaining it. This week we’re focusing on the reasons why blogging is beneficial for ongoing communication, customer education, search engine optimization, and sales conversions.

Understanding the performance of your bank or credit union website is critical for determining if you need fresh design or content and if you’re effectively reaching the right audience. You can easily do this using Google Analytics, and you don’t need to be a web developer or have a technical background to use it. We’re going to help you understand what Google Analytics is, how to install it on your site, and how to use the software the generate useful information about your bank website.

As a marketing tool, one of the main purposes of your bank or credit union website is to increase sales. A landing page is one way to add fresh content and boost sales. Let’s take a look at what a landing page is and how you can maximize its effectiveness to drive conversions.