Website Design

In the last of our three-part series on how to distinguish your bank website apart from competitors, we’re going to discuss ways you can personalize your customer’s journey from the time they click through to your home page, go through the sales funnel, and take action. Personalized marketing, digital engagement, and customer feedback are techniques to brand customer journeys on your bank website.

In a survey conducted by Provident Bank, 80% of consumers stated they preferred visiting a financial institution’s website and other digital channels over going to a brick-and-mortar location. With more customers going online for information and to interact with their financial institution, your bank website needs to offer the same level of service as your employees can face to face. Online tools, such as chatbots, financial calculators, online forms and applications, and location finders, can help you achieve this.

With comparable products and services, banks and credit unions can fall into the trap of having cookie-cutter websites. How can you stand out from the competition, especially online? In this three-part series, we’ll discuss how you can enhance your web content to produce a unique customer experience. This week’s focus is on the visual and written content on and linked to your bank website.

Big data and data analytics are becoming the norm rather than a trend. Why should you care about implementing data initiatives? By gathering and examining data about your customers, you can develop a customer experience strategy that will lead to higher conversions.

A study by Epsilon Marketing discovered that 89% of customers are more likely to do business with a financial institution that offers a personalized experience on their bank or credit union website. Unfortunately, only 6% of financial institutions provide a customer-centric website experience. By understanding your customers and their needs, you can create customized content to fortify relationships and increase conversions.

Impactful content builds your credibility and successful customer relationships. You’ll want to include content that presents you as an expert in the industry and not merely as a provider of financial products and services. Developing original content should be your primary method of reaching customers, but you can also refer customers to trusted external sources on related subjects that might not be in your wheelhouse.