Website Design

Your bank website should reflect who you are, what you stand for, and what you can offer customers. Before you embark on a massive website redesign, you might want to take a closer look at your brand. You might need to adapt your brand identity to meet changes caused by industry growth, social progress, and cultural revolutions that have occurred since you first set up your website. A website redesign is a good time to review if it still aligns with your mission, vision, and values.

If you’re a community bank or credit union planning a website redesign for 2021, you’ll want to design it with your customers in mind to compete with larger financial institutions. Keep reading to learn more about some trending bank website features that you won’t want to overlook.

Between February and June 2020, businesses spent 70% more on mobile marketing initiatives. Survey respondents expected the amount to continue on an upward trajectory over the next 12 months. Furthermore, almost 78% of banking, finance, insurance, and real estate companies said mobile marketing contributed to their success during the pandemic. If your bank or credit union doesn’t already have a mobile marketing strategy or is planning one for 2021, here are a few ideas to consider.

As more customers rely on digital channels, community banks and credit unions need to have a sound digital marketing strategy in place to compete with online and national financial institutions. This week’s blog examines the three T’s you’ll need for your bank website to succeed in the digital marketing arena: appropriate tactics, an experienced team, and the right tools.

In the last of our three-part series on how to distinguish your bank website apart from competitors, we’re going to discuss ways you can personalize your customer’s journey from the time they click through to your home page, go through the sales funnel, and take action. Personalized marketing, digital engagement, and customer feedback are techniques to brand customer journeys on your bank website.

In a survey conducted by Provident Bank, 80% of consumers stated they preferred visiting a financial institution’s website and other digital channels over going to a brick-and-mortar location. With more customers going online for information and to interact with their financial institution, your bank website needs to offer the same level of service as your employees can face to face. Online tools, such as chatbots, financial calculators, online forms and applications, and location finders, can help you achieve this.