Marketing & SEO

Nowadays, when most credit unions understand the importance of having an effective SEO strategy in place it is not a surprise that they try their best to get that desired first page on Google. And again it is no wonder that many of them make mistakes in the process. Let’s be honest, there are countless resources and SEO tips available […]

Not only are millennials the largest generation in the world, but it is the most racially diverse and educated generation with a high buying power. For credit unions, attracting millennials is not only a desire, but it is a necessity.  Millennials however are also a generation that uses social media most heavily. Their attention span is short as they get […]

In recent years, many companies including credit unions struggle with the decision of whether to have an in-house marketing team or outsource these services. Bearing in mind that marketing is one of the most important tools in getting your business out there and increasing your profits,  this decision is not one to be made without significant considerations. When it comes […]

There is a pretty common notion going around, and no hard feelings here – that financial working is boring. Most people with no educated understanding of the field find it confusing, hard to grasp, and sometimes even frustrating. The bad news here is that these people are your potential and existing customers. Leaving them confused and frustrated leaves you pretty […]

Differentiating your credit union from the competition often tops the list of marketing challenges your team is faced with. And, while new trends pop up at the speed of lighting, one of the marketing trends that has been there long enough to prove its significance for the financial sector is the creation and implementation of an effective member engagement strategy.  […]

It’s no surprise that today’s consumers want their unique requirements met. But it is also not a secret that financial institutions such as credit unions have been slow to adopt personalization strategies compared to other industries. As consumer demand for individualized experiences grows, it’s vital to embrace the changes and implement new strategies.  By anticipating customer needs and optimizing their […]