10 tips for credit unions to engage social media audience
There is a pretty common notion going around, and no hard feelings here – that financial working is boring. Most people with no educated understanding of the field find it confusing, hard to grasp, and sometimes even frustrating. The bad news here is that these people are your potential and existing customers. Leaving them confused and frustrated leaves you pretty […]
5 Credit Union Digital Marketing Strategies to Boost Member Engagement
Differentiating your credit union from the competition often tops the list of marketing challenges your team is faced with. And, while new trends pop up at the speed of lighting, one of the marketing trends that has been there long enough to prove its significance for the financial sector is the creation and implementation of an effective member engagement strategy. […]
5 ways credit union can personalize their marketing efforts
It’s no surprise that today’s consumers want their unique requirements met. But it is also not a secret that financial institutions such as credit unions have been slow to adopt personalization strategies compared to other industries. As consumer demand for individualized experiences grows, it’s vital to embrace the changes and implement new strategies. By anticipating customer needs and optimizing their […]
How important is content marketing for your credit union?
The goal of content marketing is to educate your customers with information that’s relevant to their purchase decision. Customers often search keywords, read blogs, visit social media accounts, use financial calculators, take quizzes, and study whitepapers and case studies to learn more about a topic before shopping around for a product or service. For this reason, content marketing plays a key role in driving business for your bank or credit union. Keep reading to discover why this is true.
Simple Ways to Help Your Credit Union Rank Better in Local Search
Local SEO, also known as local search marketing, is a sure-fire method of gaining customers where your branches are located. Research shows that 80% of local searches convert into a sale when a user clicks through to your bank website. In this blog, you’ll learn simple actions you can take to improve your bank website rankings using local search.
Top 3 SEO Mistakes Credit Union Websites Make
A few months ago, we told you 5 SEO tips you could use to maximize your bank’s web presence. We hope you’ve seen your search rankings improve since then. If not, you might want to keep reading to discover 3 SEO mistakes you might be making on your bank website. To get the most from your SEO strategy, you should audit your site for ways to improve anchor text, internal linking, and mobile optimization.
