Marketing & SEO

In recent years, we have all witnessed the digital transformation of the financial industry. Moving from predominantly physical interaction to purely online self-service financial activities, the banking experience through the years has completely changed. Long gone are the days when customers would wait in line at the local credit unions to cash a cheque or pick up their salary. Today, […]

There are countless reasons why it’s good to make a website redesign every once in a while. Some recommendations are that any website, including credit union websites, should be refreshed every three years. Whatever the reason or timing, if you decide to redesign your credit union website it’s of prime importance to keep your digital marketing strategy in mind. Many […]

If you run a credit union website or any type of website, chances are you use Google Analytics to track how many users visit your site and analyze their behavior. Therefore, you have probably noticed that Google has released a new version of this marketing tool named Google Analytics 4. The first thought of this news may be – the […]

Despite the fact that most people nowadays use financial services online, banks and credit unions often have the need to expand and open new branches in different locations. Undoubtedly, it’s vital for the customers to have a physical connection to their financial institution if nothing else to get the sense of security that an actual person can help them with […]

The main objective of each digital marketing strategy is to attract as many potential customers to your credit union website as possible. All the efforts are put into reaching this objective and sometimes it’s not quite clear that increased organic traffic automatically translates into increased revenue. That is, if a person opens a certain website there is no guarantee that […]

One dilemma often arises when thinking about creating an effective digital marketing strategy and that is SEO vs. SEM? Which direction to take will guarantee you results? And more importantly, which one is better for your credit union website?  We’ve already mentioned that local SEO should be a high priority for credit union websites, but does that mean that other […]