Marketing & SEO

One dilemma often arises when thinking about creating an effective digital marketing strategy and that is SEO vs. SEM? Which direction to take will guarantee you results? And more importantly, which one is better for your credit union website?  We’ve already mentioned that local SEO should be a high priority for credit union websites, but does that mean that other […]

Undoubtedly, content marketing is one of the most important elements of the marketing strategy of any type of business including credit unions. Content is how your audience perceives you, and it can be your brand signature. No matter how much time and effort you put into creating an outstanding website design or creative layouts without the proper content which will […]

In the process of creating an effective SEO strategy for credit unions, one question often pops up – What is the easiest way for credit union websites to get to position one in the search engines and attract more potential customers? – The answer is simple – focus on local SEO. When it comes to credit unions, location is everything. […]

Nowadays, when most credit unions understand the importance of having an effective SEO strategy in place it is not a surprise that they try their best to get that desired first page on Google. And again it is no wonder that many of them make mistakes in the process. Let’s be honest, there are countless resources and SEO tips available […]

Not only are millennials the largest generation in the world, but it is the most racially diverse and educated generation with a high buying power. For credit unions, attracting millennials is not only a desire, but it is a necessity.  Millennials however are also a generation that uses social media most heavily. Their attention span is short as they get […]

In recent years, many companies including credit unions struggle with the decision of whether to have an in-house marketing team or outsource these services. Bearing in mind that marketing is one of the most important tools in getting your business out there and increasing your profits,  this decision is not one to be made without significant considerations. When it comes […]