Marketing & SEO

If you run a credit union website or any type of website, chances are you use Google Analytics to track how many users visit your site and analyze their behavior. Therefore, you have probably noticed that Google has released a new version of this marketing tool named Google Analytics 4. The first thought of this news may be – the […]

Despite the fact that most people nowadays use financial services online, banks and credit unions often have the need to expand and open new branches in different locations. Undoubtedly, it’s vital for the customers to have a physical connection to their financial institution if nothing else to get the sense of security that an actual person can help them with […]

The main objective of each digital marketing strategy is to attract as many potential customers to your credit union website as possible. All the efforts are put into reaching this objective and sometimes it’s not quite clear that increased organic traffic automatically translates into increased revenue. That is, if a person opens a certain website there is no guarantee that […]

One dilemma often arises when thinking about creating an effective digital marketing strategy and that is SEO vs. SEM? Which direction to take will guarantee you results? And more importantly, which one is better for your credit union website?  We’ve already mentioned that local SEO should be a high priority for credit union websites, but does that mean that other […]

Undoubtedly, content marketing is one of the most important elements of the marketing strategy of any type of business including credit unions. Content is how your audience perceives you, and it can be your brand signature. No matter how much time and effort you put into creating an outstanding website design or creative layouts without the proper content which will […]

In the process of creating an effective SEO strategy for credit unions, one question often pops up – What is the easiest way for credit union websites to get to position one in the search engines and attract more potential customers? – The answer is simple – focus on local SEO. When it comes to credit unions, location is everything. […]