Marketing & SEO

Far too many marketers believe that having a great quantity of content on their website is the cornerstone to ranking high for SEO and establishing an image as an industry top performer. Sadly, this is not always the case, as there is some truth to the adage – less is more. Too much content, especially unhelpful content, can be detrimental […]

The value of both favorable and unfavorable online reviews left on your credit union’s website continues to grow with each passing day. One of the most effective resources for gaining new and potential customers today is to let them read about different people’s experiences using the same product or service. In fact, according to a survey conducted, 90% of customers […]

In recent years, especially since the Covid-19 pandemic hit, consumers’ shopping habits have transformed in many ways. Most people are now comfortable with e-commerce platforms and more often they prefer online shopping to physically visit stores or companies. Online banking has also become one of the standard consumer practices as a convenient method of managing financial transactions. For that reason, […]

Every effort put into optimizing your credit union website has one sole purpose – to make it visible to your potential customers. Or even make it their first choice when they need financial services. Therefore, it’s a good idea to be on the lookout for all the new trends in the digital world that constantly arise and find ways to […]

In recent years, we have all witnessed the digital transformation of the financial industry. Moving from predominantly physical interaction to purely online self-service financial activities, the banking experience through the years has completely changed. Long gone are the days when customers would wait in line at the local credit unions to cash a cheque or pick up their salary. Today, […]

There are countless reasons why it’s good to make a website redesign every once in a while. Some recommendations are that any website, including credit union websites, should be refreshed every three years. Whatever the reason or timing, if you decide to redesign your credit union website it’s of prime importance to keep your digital marketing strategy in mind. Many […]