It’s no news that in this digital age consumers are spending most of their time glued to their phones and computers. Especially since the Covid pandemic hit, people got used to doing everything online and performing their banking activities from the comfort of their homes avoiding long queues in the banks or credit unions. In that sense, in order to stay competitive, credit unions must prioritize the user experience and overall design of their websites, thus keeping up with their customers’ needs and even trying to exceed their expectations. One way to do this is to create an appealing, but functional, original, and responsive credit union website design. To help you in achieving this goal we’ve made a selection of the top ten credit union website designs for 2023 with some of their best practices that may inspire you.
What principles to follow while designing your credit union website?
Before we take a look at each credit union website and its design, it’s important to point out some of the principles that you should take into consideration while designing your credit union website. Here is what every customer expects a credit union website to be:
- Responsive, functional, and user friendly
- It needs to provide customized or personalized products and services
- Relevant and contextual
- Secure and ADA compliant
- Brand consistent
Each principle is important and shouldn’t be omitted while thinking about your credit union website design. Your customers need to feel safe to use your services and enjoy navigating your website at the same time.
Top 10 Credit Union Website Designs for 2023
Choosing the best credit union website designs and outlining their best features may inspire you to improve the design of your website and help you attract more customers. So here is our review of the most appealing designs that these credit unions have created.
Members First Credit Union https://www.m1st.org/
One of the main reasons why we chose the website of Members First Credit Union is its appealing and functional design. This website is pretty straightforward, easy to navigate, and responsive where you can quickly find all the information you need. There aren’t any flickering screen elements or intrusive CTA blocks which allow you to browse through the website at ease. Most importantly, this credit union website is ADA compliant which makes it accessible to everyone. It definitely ticks all the boxes of our checklist and thus made it to the top of the list of the best credit union website designs.
360 Federal Credit Union https://www.360fcu.org/
360 Federal Credit Union has implemented a serene palette of colors that are very pleasant to the eye. The combination of light green and white on this website seems perfect and serves its purpose – to preserve the attention of the visitors. Although placed at the center of the website their Call-to-action section is not at all intrusive and should prompt all visitors to click on it to get more information. Furthermore, the existing customers can log in to their online accounts without any trouble because the registration box is right in the central part of the website. And let’s not forget to mention that 360 Federal Credit Union paid attention to every detail and made their website ADA compliant in all aspects.
Kings Federal Credit Union https://www.kingsfcu.com/
Once you land on the Kings Federal Credit Union website you can enjoy the nice sliding images selected for the central part of their website combined with calming blue and white colors. Everything is well-organized and easy to navigate. At the top of the page, customers have the option to log in to their online accounts and find all local branches near them. Maybe one of the best features of this website is that they are mobile-friendly and for that reason, they have placed the QR codes for easy download of their mobile apps on their landing page. In that way, all their customers can switch to mobile banking easily. Overall, this is a responsive website with clear navigation.
Stepping Stones Credit Union https://www.sscreditunion.org/
The beautiful design of the Stepping Stones Credit Union website combined with its functionality made us place it in this list of top ten best website designs. There isn’t anything that we don’t like here – starting from the nice and clear font, beautiful contrasting colors, and the images they selected for the landing page. Their contact number and the online banking access are right there at the top of the page and as you scroll down you can find everything you need. Above all, the website is quite responsive and functional. Stepping Stones Credit Union thought of everything and followed the ADA compliance rules.
1199 SEIU Federal Credit Union https://www.1199federalcu.org/
Every detail of the 1199 SEIU Federal Credit Union website fits perfectly in the overall design and it’s well-thought-out. The unusual but appealing contrast of yellow and purple color makes you want to keep on browsing through the website. This website has a simple and functional design and is one of our favorite credit union websites.
Citizens Community Credit Union https://www.citizenscu.com/
Clearly, this credit union website is intended for young people, especially students. This is mainly due to the fact that they offer some services and products specifically designed for them. There are some colorful icons and eye-catching images as an addition to the simple, but effective overall design.
Hotel & Travel Industry Federal Credit Union https://www.htifcu.com/
Nice and simple, well-organized and functional. What more do you need from a credit union website? The Hotel & Travel Industry Federal Credit Union website meets all criteria for a good website.
Final thoughts
Hopefully, these examples of the best credit union website designs will inspire you and prompt you to take action and redesign your website. It’s always a good idea to refresh the website as it’s the first touchpoint with your existing and potential customers. There is no second chance for a good first impression, so take the positive features of the top ten credit union website designs and implement them on your website.
